An assignment I did for Advertising Design class. Wasn't approved by lecturer but I didnt want the design I did to go to waste so I decided to share it here.
The whole objective is to attract young age from the age of 19 to 20 to Heinz Salad Cream. Not forgetting to engage the consumers to remind them of the great taste oh Heinz. Changing the perception of the consumers and to embed new eating behaviors for Heinz, to let them know it is not just for salads.
The whole idea was to place a hipster theme for the designs. Why? It is because nowadays the targeted audience that Heinz is aiming at are following the hipster trend. So in order to attract their attention, we shall follow it and this will also allow the targeted audience to remember the product as well.
Here are the poster/flyer designs I did for the assignment. Hope you enjoyed the idea as much as I did making them :)
